CANADA NETS 5TH RANK WITH 582% GROWTH IN TUNA

Canada nets 5th rank with 582% growth in tuna.  In its new MSC Canada Tuna Report released last month, MSC Canada confirms that growing demand for planet-friendly, affordable protein helped its Canadian partners sell 93.5 million cans of MSC certified sustainable tuna last year.

According to the report, the past two years saw a 582% increase in the volume of MSC certified sustainable tuna sold in Canada – from 1,907 metric tons (mt) in 2022 to over 13,000 mt in 2024. Of this volume, a whopping 99.5% was sold in cans.

Growth was spurred thanks to sustainable sourcing commitments from two category leaders – Ocean’s and Clover Leaf Seafoods – with additional products also offered by Raincoast Trading, Walmart Canada (Great Value), Loblaw (President’s Choice), and Sobeys (Compliments).

The data shows that Canada now ranks 5th globally in sales of MSC certified sustainable tuna, by volume.

“The soaring popularity of sustainable canned tuna is positive news from an ecological, socioeconomic, and food security perspective,“ explains MSC Canada Programme Director Kurtis Hayne. “Canadian partners like Ocean’s and Clover Leaf are helping to transform the way we fish and consume tuna.”

With 73% of Canadian seafood purchasers agreeing that we should purchase fish and seafood only from sustainable sources, and about 50% reporting they purchase canned seafood “often,” Hayne says that increased demand is paving the way to a wider and more accessible range of sustainable seafood products available to consumers.

READ THE FULL REPORT