ECUADOR MOVES TO PROMOTE SHRIMP IN CHINA

Ecuador moves to promote shrimp in China. Lorena Konanz, Ecuador’s Vice Minister of Promotion of Exports and Investments of the Ministry of Production, Foreign Trade, Investments and Fisheries and José Antonio Camposano, Executive President of the National Chamber of Aquaculture signed a cooperation agreement earlier this month for the promotion of Ecuadorian shrimp in China.

The purpose of the agreement is to execute a campaign that allows increasing the confidence of Chinese consumers and positioning the Ecuadorian product as safe and with premium quality, taking into account that the country has the highest quality and safety standards required by international markets.

The private sector will finance the promotion and in the first phase, public relations management will be carried out with promotion in digital media and alliances with opinion leaders, who disseminate the premium characteristics of Ecuadorian shrimp and the responsible practices under which it is produced.

The signing of the agreement is necessary to be able to articulate the actions between the private sector and the public sector, and to have the support of the diplomatic representations in China.

“Aware of the problems that our main export product is currently facing, from the Vice Ministry of Export Promotion and Investments we join the efforts being made by the National Chamber of Aquaculture to re-establish the positioning of the Ecuadorian shrimp as a premium and safe product, strengthening its presence in the Chinese market. The good practices and biosecurity measures implemented in the country along the value chain to bring Ecuadorian shrimp to international markets demonstrate the effectiveness of public and private collaboration for the benefit of the Ecuadorian aquaculture sector. ”Lorena Konanz Baquerizo, Vice Minister of Promotion of Exports and Investments of the Ministry of Production, Foreign Trade, Investments and Fisheries.

“We are focusing all our efforts to adequately communicate to Chinese consumers about the benefits of Ecuadorian shrimp such as its biosecurity protocols, its traceability from farm to table and other elements such as the non-use of antibiotics, as well as its unmatched texture and flavour, Ecuadorian shrimp is one of the healthiest proteins available in the market,” said José Antonio Camposano, Executive President of the National Chamber of Aquaculture.

China is the main export destination for Ecuadorian shrimp, 50% of the export of the product is destined for the Asian country. For the Ecuadorian shrimp industry it is important to continue strengthening the image of the Best Shrimp in the World in its main markets.