BAADER WELL POSITIONED FOR FURTHER GROWTH

BAADER well positioned for further growth. Filleting, gutting, heading and processing. Not concepts we think about as inherently innovative, but BAADER does.

At Aqua Nor they will be looking both backwards and forwards as they celebrate their 100th year in the industry, and at the same time showcase their cutting-edge solutions for digitalisation.

The German company is still family owned. Petra Baader, current Executive Chairwoman, and granddaughter of founder Rudolph Baader will be on stand F-559.

She looks ahead at a bright future:

“I’m really excited for the future of BAADER, we feel like we have established a healthy position in the market moving forward.”

Under her management, the company has developed technology that makes it possible to follow each individual fish as it leaves the fish processing facility.

“With our software our clients can see pictures of the fish, see what box they were packed into and see data on the fish and the batch it is a part of. We have invested heavily in the digitalisation of our entire value chain – and believe we can help both our clients and the fish farmers with the data we now offer,” says Baader.

Digitalisation of fish processing.

“The effort for digitalisation is necessary,” says Baader and her colleagues.

“We are already getting all the flesh we can from the fish. Further growth lies in the possibilities of data and business intelligence. In our dashboard clients can get the complete overview of all machinery in their factory, or drill down on a single machine or a single fish. This is adding value for our customers in an entirely new way. And this is only the beginning.”

Rapid growth – rich history

100 years ago, BAADER started by making machines for gutting and filleting of herring. The company grew quickly because of the quality of their machines. In 1951 they launched the “BAADER 99” a machine for filleting whitefish. Some of the original machines are still in production to this day, which certainly speaks for the quality of those machines.

Today BAADER provides solutions for processing all types of fish species, in addition to selling processing lines for the poultry industry.

Last day of Aqua Nor

The BAADER team is looking forward to the last day of Aqua Nor.

“We look forward to getting our message of the value we add to the entire value chain out there, and welcome everyone to our stand F-559,” says Baader, who’s been participating at Aqua Nor for decades.

Next to her business activities at the stand, visitors can experience the rich BAADER history on an interactive table, learn more about their products and see real live data from processing facilities using their new software.

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