CROATIAN BASS AND BREAM FARMER USES MEDIA CAMPAIGN TO PROMOTE SALES
Croatian bass and bream farmer uses media campaign to promote sales. After great results in the first half of 2021, Croation sea bass and bream farmer, Cromaris, continues to strengthen its leading position in the premium segment of the quality Mediterranean fish market in Italy, the largest and the most significant global Mediterranean fish market.
A media campaign featuring chef Giorgio Locatelli, one of the most renowned culinary stars in Europe, owner of several prestigious Michelin-starred restaurants and jury member in MasterChef Italia, represented a major breakthrough in the establishment of the Cromaris brand in Italy.
Additional recognition was ensured by featuring another star in the TV arena: Zvonimir Boban, a famous Croatian football player and the first ever Chief of football at UEFA. The two-week TV campaign was accompanied by a campaign via digital channels, while the Cromaris brand was additionally promoted by launching its very first radio campaign for Italian radio stations.
Cromaris is a leading premium positioned company in production and processing of high quality Mediterranean fish and the sixth biggest company in the world in farming of sea bass and seabream, and the fastest growing company with a trend of further growth. CROATIAN BASS AND BREAM FARMER