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Loch Duart launches new brand. Loch Duart has introduced its new brand to celebrate its premium positioning in the market and show pride in its Scottish roots. The first major change to its brand since it was founded over 21 years ago, Loch Duart engaged specialist brand and packaging design agency, Hunger, to handle the project.

Andy Bing, Loch Duart’s sales director, said:

“After 21 years it was time for a ‘refresh’.  The company is renowned for the unrivalled quality of our salmon and we needed a more luxurious, premium feel to the branding to reflect that.

“The project involved a very thorough search into what Loch Duart means to its customers, its staff and its community.  Then assimilating as much of the amazing landscape and seascape (that is integral to our operation) into the creative content as possible.

“Our original brand design and logo have served us so well.  But we wanted an updated brand to reflect just how far Loch Duart has travelled to become a producer of the highest quality, Scottish farmed salmon, which truly is unrivalled. Hunger’s design cleverly combines visual keys relating to the unique environment in the north west of Scotland with a tremendously luxurious feel.”

About Loch Duart

Loch Duart has been farming salmon or over 20 years, nurturing their Scottish Salmon in the crystal clear waters of North Western Scotland.

Loch Duart are the first salmon farming company in the world to become RSPCA assured and why they’re endorsed by the French quality assurance scheme, Label Rouge.

Salmon welfare and sustainability is uppermost. Which means their farms are designed around the salmon. And Loch Duart salmon is only farmed on their sites – at a small scale that’s repeatable and consistent