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New Sandford CEO has a ‘clear mission.’ The Chairman of New Zealand seafood company Sanford, Sir Rob McLeod has confirmed that newly appointed CEO, Peter Reidie, will begin his tenure on 6 April 2021.

Mr Reidie’s appointment was announced on 21 December 2020. He is currently CEO at Farmlands. Mr Reidie has extensive primary sector experience. Prior to his five years as Farmland’s CEO he was Managing Director for Australia and New Zealand at Goodman Fielder.

Sanford is New Zealand’s largest and oldest seafood company and has been listed on the New Zealand stock exchange since 1924.

On the announcement of his appointment, Mr Reidie said:

“I have fresh perspectives to bring to Sanford and I am clear on my mission. I welcome the challenge of navigating the business and its people through the current volatile conditions, while working towards a long-term vision to grow sustainable shareholder returns.”

Sanford’s Chief Customer Officer, Andre Gargiulo, will continue in the role of Acting CEO until Mr Reidie joins the company.

From the late 1990s, sustainability became the underlying philosophy of Sanford Limited. Sanford enthusiastically endorsed the Quota Management System (QMS). It recognised that the whole future of the industry rested on careful utilisation of resources so that the critical Maximum Sustainable Yields (MSY) of all fish stocks were maintained. The company also became involved in developing various codes of practice, which drastically limited the environmental impact of fishing.

The 2001 Marine Stewardship Council certification of the hoki fishery was an important milestone. For the first time, New Zealand’s efforts at sustainable management of a fish stock were recognised internationally. Boxes of hoki fillets carrying the prized Marine Stewardship Council logo sold well to the environmentally conscious, particularly in Europe.

The company also became involved in developing various codes of practice, which drastically limited the environmental impact of fishing, in particular to stop the incidental mortality of seabirds, and minimise impacts on marine mammals such as seals, sea lions and dolphins.

Along with other stakeholders, Sanford also became involved in several catch sampling programmes involving stock assessment, catching methods and stock enhancement of several key species.

Throughout the new millennium, sustainability went further to cover all aspects of the company’s operation, from recycling to minimisation of company’s use of fuel, electricity and water, and reducing the emission of greenhouse gases, and now all aspects of economic, social and environmental sustainability are embedded in their core business strategy.