NORWAY & THE UK FISH & CHIPS INDUSTRY

By Bjørn-Erik Stabell, Country Director UK of the  Norwegian Seafood Council.

Fish & Chips is far more than a beloved British meal—it stands as a symbol of national identity and cultural heritage. From its humble beginnings in the 19th century, this dish became a staple for the working class, offering affordable nourishment through times of hardship and war.

Today, Fish & Chips remains a thriving industry, deeply connected to the quality and sustainability of Norwegian cod, and strengthened by close collaboration between British and Norwegian partners. This enduring partnership not only preserves tradition but also drives innovation and excellence for the future.

Fish & Chips: More Than a Dish, a British Cultural Icon

Fish & Chips is not just a classic meal – it’s part of Britain’s national identity. From its roots in the 19th century, the dish became a cornerstone for the working class. During the Industrial Revolution, it was an affordable and nutritious option, and during both World Wars, it was considered so vital for morale that it was never rationed. Today, Britons consume approximately 200 million portions of Fish & Chips annually, and the industry generates more than £1 billion in revenue.

The Central Role of Cod & Haddock in Fish & Chips

Cod is at the heart of the traditional Fish & Chips experience. Around 10% of the total Northeast Atlantic cod catch ends up as Fish & Chips in the UK. Norway holds a strong position as a supplier and partner for the Fish & Chips industry. About 27% of cod consumed in Britain is from Norway. Norwegian cod is renowned for its quality and sustainability, making it a key part of the value chain that keeps this iconic dish alive.

But let’s not forget haddock. Together with cod, haddock plays an essential role in the Fish & Chips tradition. In fact, for many, haddock is just as beloved as cod, and in some regions, it is the preferred choice.

Looking ahead, it is likely that haddock will become even more important for both the Norwegian and the UK industry, both due to changing consumer preferences and the need for sourcing. The partnership between Norway and the UK ensures that both cod and haddock of the highest quality continue to be at the center of this British culinary icon.

The Norwegian Frozen-at-Sea Industry Ensures Quality from Ocean to Plate

Behind every portion of Fish & Chips lies an impressive value chain, and Norway’s frozen-at-sea industry is a crucial contributor. The deep-sea fleet delivers premium quality whitefish, caught and frozen on board within hours to preserve freshness and flavour. Frozen-at-sea cod and haddock from Norway are highly sought after in the UK because the technology and expertise ensure a standard few can match.

This industry takes pride in its close collaboration with British partners in the entire value chain. The commitment to working closely together goes even further than this, and every year, winners of the National Fish & Chip Awards are invited to Norway to experience the process firsthand.

Seeing is believing. They spend a full day aboard a frozen-at-sea fishing vessel, meet the crew, and see how the catch is handled – from ocean to finished product. As Andrew Crook, President of the National Federation of Fish Friers (NFFF), expressed:

“It is a pleasure to witness the passion invested throughout the entire Norwegian value chain to ensure we receive the very best product.”

These visits strengthen ties between the Norwegian Frozen at Sea industry and British seafood partners, as well as with the Fish & Chips industry, and provide valuable insight into sustainable fisheries and quality assurance.

February 2026: The Best Meets the Best

In February 2026, a new round of Fish & Chips Awards will crown the next champions, who will prepare to meet Norway’s Frozen at Sea industry and people. This is more than a tradition – it’s a symbol of partnership and excellence. In my opinion, the best meets the best – and that’s how the future is created. Stronger together.

In June, the winners will travel to Ålesund, where the close collaboration continues. Here, discussions will focus on how we can become even better together – with an emphasis on quality, sustainability, and innovation. This is where ideas are shared, partnerships are strengthened, and future solutions are shaped.

Now and the future

Fish & Chips is more than food: it’s culture, history, and identity. But to preserve this tradition, we must innovate, act sustainably, and strengthen international collaboration. Our close partnership is the perfect tool to bring us through the storm. The UK Fish Friers and the Norwegian frozen-at-sea industry supplying the Norwegian cod  will continue to play a strong role in this journey.

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Image credit: Seafish