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Seafish launches new Seagan campaign. The UK’s leading authority on seafood, Seafish, has announced a new campaign which puts the spotlight on seaganism – a new diet combining fish with a plant-based diet.

The campaign, Think Seagan, showcases why a seagan diet is a healthy lifestyle and dietary choice, providing enhanced nutritional value.

Now available as part of the campaign for those looking to consider seaganism is a variety of materials suggesting new and innovative ways to consume and enjoy fish, including: a seagan ‘starter’ kit, 28-day seagan meal plan, seagan recipes including how-to videos, and a store cupboard guide to the vegan essentials. There is also a range of educational tools, such as seafood fact and myth sheets.

Marcus Coleman, Chief Executive of Seafish, said: “The health benefits of eating sefood are well documented and coupled with the benefits of a plant-based diet, seagansim presents a sustainable, tasty and flexible diet for people of all ages and stages of life.

“Our Think Seagan campaign will inspire and educate those looking to make changes to their diet.”

Leading dietitian and nutrition consultant, Juliette Kellow said: “Many of us are keen to follow a more plant-based or even a fully vegan diet but love the idea of still eating fish. The great news is combining the two incorporates key elements of current UK Government guidelines for a healthy diet.

“Government advice recommends that at least two thirds of what we eat should be based on plant foods. But Government also recommends that we consume two portions of fish each week, one of which should be an oily fish such as mackerel, sardines or herring. This is in part because they are full of essential omega-3 fatty acids, which help the heart to work normally and maintain normal blood pressure and blood triglyceride levels. One of the omega-3 fats found naturally in fish (DHA) is also important for maintaining normal brain function and vision.

“Enjoying a seagan diet that incorporates seafood at least twice a week, provides the missing link in purely plant-based diets to help ensure diets are nutritionally balanced as well as tasty.”

Unlike other strict diet publications and materials, Seafish’s Think Seagan is all about celebrating the fact that fish can be enjoyed as part of a plant-based diet as a protein alternative.

For more information on Think Seagan or to download materials visit: www.fishisthedish.co.uk/health/think-seagan